…And as easy as it is for me to reach an audience, so too is it easy for the audience to reach me (hit ‘reply’ to this email now and it will come to me in my shed and I will read it).
This is fantastic: it is fun, helpful, informative and plain nice to hear from fellow adventurous souls. You know though that there’s about to be a ‘But’, don’t you?
In fact, for many years of me trying to earn a living as an author and an adventurer there was no ‘but’ at all to being in contact with a slowly growing audience of adventurous souls (1000 true fans and all that). For years I worked hard to answer every email, every Facebook comment, every Tweet, to help people, to build relationships. But (😉) as the numbers grew and the breadth of social media platforms spread, this eventually became unworkable. I could spend every day chatting with people, or I could write my next book. I could not do both.
And so, with reluctance, I began reining in my communication. I say ‘with reluctance’ because I feel that if people are commenting on something I’ve written or asking me questions then it is rude not to answer. It’s a similar feeling which explains why I’ve never hired a PA to pretend to be me and answer my emails or do my social media stuff – it feels a bit icky somehow.
My approach now is to spend the most time communicating with people who have spent the most time connecting with me in the first place. For example, I’ve made a blanket decision to ignore all Instagram messages. It takes 10 seconds for someone to write, ‘Yo dude. Love your content! What equipment do I need to cycle around the world?’ It would take me an hour to do justice to that answer.
I opted not to just pick and choose the messages I reply to because once I have seen a message I feel guilty and compelled to answer. So I make it easy for my brain by simply never looking (that’s my version of Obama wearing the same suits every day).
I stopped answering Facebook messages or comments simply because there came a time when I was getting too many. It took me a while to not feel like a rude diva about this.
I continue to answer Twitter @messages because they are very quick for me to reply to.
I do my best to answer all the emails I receive, though with brevity (and, I hope, gratitude). Canned responses are very helpful, as is turning frequently-asked questions into FAQ pages.
I particularly appreciate canned responses to help me say ‘no’ to things that guilt or wimpishness make me inclined to say ‘yes’ to.
Saying ‘no’ more is perhaps the number one magic trick for getting important stuff done.
My approaches to email come and go, but the essence is always about doing it in speedy batches, not drip by drip (except when I’m being pathetically lazy and looking for excuses to not do proper work). Often that is twice a day. When I get fed up with life it becomes once a week. I dream of deleting my email account altogether… Yet I also know that email (and the content on my website) is the key gateway to almost all of my paid work. The day I retire, however, the email’s going!
In order to keep organised and efficient, I schedule my life via Google Calendar and defend my time as tightly as I can.
I block off non-negotiable chunks of time (an hour a month to climb a tree, two days here to film a microadventure, a precious bigger chunk for a bigger adventure).
I try very hard to avoid meetings and do them as phone calls instead. I try very hard to avoid phone calls and do them as emails instead. I try very hard to make email exchanges brief and ‘actionable’.
If I do need to go to a meeting then I try to batch a bunch of them on the same day and drink beer on the train home. I try to ensure that everyone at a meeting is aware of what we need to get out of it. When I do have to do phone calls I batch them all on the same day if possible. Otherwise I find they really hang over me and distract me from writing throughout the day.
I often use the Schedule Send / Snooze function on Gmail to deal efficiently with emails on the correct date. (For example, I scheduled every episode of my podcast many months in advance. At the same time I scheduled a personal email to each podcast guest for the morning their episode was released to let them know.) I do boring things like sending invoices (Debitoor), sorting out tax things, putting together PowerPoint presentations or booking train tickets in batches too. I hate those sessions! |
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