This is the Fred Whitton Challenge. It’™s not on Twitter and it’™s not branded as, Xtreme, Tough, Epic, Ultimate or Awesome, though it probably is some of those things.

I’ve spent a lot of time, too much time, squashed in the London Underground and wishing I was doing something like this instead.

Last week I had the perfect opportunity to practice what I preach: the idea of brief adventurous escapes. I had just spoken at an IT conference in Scotland and the boss of the company had taken the stage after my talk to do her very best to drain away all the fun, enthusiasm and positivity I had been paid to inject.