Storm clouds looming

The cast:

  • Tracksterman: Grumpy bloke who lives in a tent in the wild places of Scotland (and sometimes China)
  • Ben Hunter: Appears to be a fairly normal person who wants to climb 282 Scottish mountains in winter
  • Mark Beaumont: Fast round the world cyclist
  • Alastair Humphreys: Slow round the world cyclist

The background:

Ben Hunter wants to attempt the challenge of tackling 282 of Scotland’s highest peaks in winter. This is no mean feat. He seeks sponsorship to help fund the project. Various articles appear online about his goal. He postpones the trip because “a major sponsor went into administration”. He postpones the trip “to next winter”.

Tracksterman writes a blog post about this, citing various concerns. Most of them are not relevant to my piece. The ones that are relevant revolve whether you should / must have a “track record [to] attract sponsorship”, the “emerging trend for beardy adventurers whose main skill lies in self promotion and blagging free stuff” and “lots of media fanfare and free stuff without actually doing anything”.

What it has to do with me:

Very little! Except that I get mentioned for cycling round the world “with lots of enthusiasm, a few quid in his back pocket, and not much else.” I met Tracksterman (aka Pete) when cycling through Xinjiang. He’s a nice guy (despite his grumpy online mien) and I really like his blog (despite his grumpiness!).

And what has it to do with Mark? Nothing except a nonsensical side-swipe at him for not cycling round the world “properly”.

The questions / points that interest me from this include:

  • How much of your expedition plan should you divulge in public before the event begins or before you are 100% certain it is going to happen?
  • Is announcing you are going to do something and then failing to start any better or worse than announcing you are going to do something and then failing to finish?
  • Is the reward of free gear and (VERY rarely) cash sponsorship worth the seemingly inevitable resentment that it generates (in terms of “selling out”, “self whoring” or “boasting and exaggerating”)?
  • Once you stick your head above the parapet prepare to get shot! Mark Beaumont is a really nice guy. He cycled round the world really fast, broke a world record, got on TV and subsequently sold more books than I can ever hope to sell. The price he pays for all this success is occasional mean jibes on the internet (and this absurdly offensive hate campaign). It’s nothing more than tall poppy syndrome.
  • Whilst there are obvious advantages to getting sponsored, and there are trips that can only happen with sponsorship, there are also reasons why nobody should blog their first expedition and why we should still do trips even if nobody ever knew what we were doing.
  • Why does virtually everyone feel the need to blog about their adventures now? Tracksterman is a good case-in-point. It is a blog primarily about his desire to get away from the world. So why share it with the world? (I am glad he does, by the way). His blog is not designed for interaction or community. You cannot comment on posts or drop him an email. What is the point of his blog and the time it takes to produce?
Some of these might be worth considering if you are planning a trip, seeking sponsorship or writing a blog.
I wish Ben all the best with his winter round. I’mll continue to enjoy Tracksterman’s blog. And I’mll continue to envy like Mark.
Storm in a teacup, no doubt. But does it raise any interesting questions for how you go about your expeditions and your online life?
Whilst I have been drafting this post, a very interesting case study of all this emerged. A chap called Andrew Badenoch was planning a very cool expedition. I was not the only person to think that it sounded fantastic: he raised $10,000 from a crowd-funding website to pay for his trip. And then a storm broke when this article in Outside Magazine suggested that he had not finished the expedition, seemingly had little intention of doing so, and what was he going to do with the $10,000…?

Plenty of food for thought…

Chai