The last couple of weeks on this blog have become a bit self-helpy, wishy-washy. So it’s time today to get back to the world of expeditions.

One of the deep frustrations with working in this sphere is the choking algae of novelty projects, celebrities grabbing their 10-minutes of manliness and -true story- people emailing to ask where they can find a million quid of sponsorship and if they know somewhere to buy a map…

There are people doing hardcore stuff that shows what is possible, people doing stuff for the right reasons, people doing things simply because they want to do them. And all these people are finding it increasingly difficult because of the oxygen-starving algae of endless documentary film crews following the first carbon neutral, organic, vegetarian expedition ever to attempt the North Pole. Simultaneously Saving the Planet and getting into the Guinness Book of Records…

[update: I know that this is a spoof film! It is marvellous, and it totally ridicules my new life. I love it.]